Documentation
Short, plain-English guides for operating oddly. Start with getting started; the rest you can read once and reference later.
Getting started
Sign up, connect Shopify and your ad accounts, and what oddly does on day one.
Read →Understanding alerts
What each alert type means, what triggers it, and what to do when you see it.
Read →Reading the weekly digest
How the health score is built. What each section is showing. Where to look first on a Monday.
Read →FAQ
Cancellation, downgrades, data handling, integrations, and the details that come up most often.
Read →Where the platform fits
oddly sits between your ad accounts and your store. It reads campaign performance, search intent, inventory, and content, decides what looks like wasted spend or a missed opportunity, and either tells you about it (Watch), drafts a fix you approve (Nudge), or runs the trusted plays without you (Steer).
Every action oddly takes is logged. Every recommendation is reversible. Nothing happens to your ad spend or your store without an explicit approval, except for the actions you've explicitly delegated on the Steer tier.